Recently, KOA (Kampgrounds of America, Inc.), Coleman and Outdoor Foundation have jointly released the Special Report on Camping 2011. The research is based on a total of 38,742 online interviews (15,086 individual and 23,656 household surveys), and 887 in-depth supplemental surveys of adult campers (age 18+). As reported, approximately 40 million Americans participated in camping in 2010—almost 15 percent of all Americans over age six.
"Despite instability in the economy, the Special Report on Camping illustrates that camping continues to be a major part of the American experience," said Chris Fanning, executive director of The Outdoor Foundation.
As the outdoor industry moves into 2012, it will become even more vital to engage parents of young children. The study found that a vast majority of adult campers were introduced to the activity at a young age; in fact, only nine percent of all adult camping participants tried camping for the first time after age 19. To maintain growth in camping, adults will have to be energized to introduce it to their children.
The insights detailed in the 2011 Special Report on Camping are critical to understanding both campers and non-campers and building participation in the activity. Additional findings include:
- Almost 40 million Americans went camping in 2010 for a total of 514.8 million outings.
- On average, each camping participant spent almost 13 days camping.
- More than three-quarters of participants are planning three-plus camping trips in the next year.
- Over three-quarters of campers participate in multiple outdoor activities.
- Nearly a quarter of frequent campers say their camping trips over the last three years have become longer and more frequent.
(*Source: RV Business)
【About the Exhibition】
Jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd., and YASN International Exhibition Co., Ltd., the first ATC SHOW- All in CARAVANING 2012 and All in TUNING 2012 will be held on August 10-12, 2012 at National Agriculture Exhibition Center, Beijing. All in CARAVANING is tailored to meet the specific needs in China/Asia region, and dedicated to introducing expertise, experience and insights from the world's premier trade platform to China to empower the exhibitors and visitors to explore business opportunities. The scope of exhibits covers a wide spectrum of caravanning products, including caravans and mobile homes, accessories, extension components and campsites from international renowned brands. Under the strong support of Messe Düsseldorf GmbH, organizer of CARAVAN SALON DÜSSELDORF, the world No.1 international touring car and caravan industry event, All in CARAVANING 2012 is bound to become the perfect international stage for the exhibitors' latest products showcase, and also the most effective trade platform for China's caravan vehicle industry.
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