On June 16th, AIC 2019 – the 8th All in CARAVANING successfully concluded at the Etrong International Exhibition & Convention Center (Beijing).
The indoor and outdoor exhibition areas totaled 37,000 square meters, with more than 200 brands from 22 countries and regions, 48% of which were international exhibitors. The three-day exhibition attracted 24,008 visitors from Hong Kong SAR, Taiwan Region, Germany, France, Australia, Italy, Canada, India, Mongolia, South Korea, Japan and other countries/regions, an increase of 8.18% over the previous edition. About 500 RVs of varying grades and brands were showed onsite, demonstrating a booming Chinese market. The newly opened "AIC Dometic Caravaner Parking Area" has more than 40 vehicles, creating an attractive view at AIC.
“When All in CARAVANING started here in China in 2012, this was a very new topic, not known to many people in china, but meanwhile caravaning is becoming more and more popular, and we are sure that alongside the show will grow and coming here a very bright future. ” said Mr. Wolfram Diener with delight during his first visit to AIC as the Operative Managing Director of the Messe Düsseldorf GmbH.
Record number of trade buyers and group visitors
AIC launched its Buyer Program for the first time this year, and attracted a total of nearly one thousand buyers through cooperation with professional media outlets and extensive targeted advertising. As a result, buyers all showed clear intention to place orders and complete deals onsite. At the same time, organization of visitor delegation developed further to a total of 500 people based on last year. AIC continues to work with well-known enterprises to bring potential customers who have purchasing power and interest in caravan to the event for first-hand experiences.
Release of new vehicle models set off a buying frenzy
A highlight of AIC is the new RV model launching ceremonies at the event. Exhibitors all made great efforts to host press conferences, new product launch events or strategic partnership events with dazzling ideas, drawing the attention of visitors. A dazzling array of new models has triggered “a buying spree” among visitors. Signing of orders started from the first day on. Many prototypes were sold, with considerable potential orders to follow. Most exhibitors reported outstanding sales results. The organizer's promotional campaign of offering Dometic Electric Cool Boxes as free gifts to caravan buyers was well received, as all the gifts were given away in merely one hour after opening each day.
Accessories and outdoor products have also gained great popularity. Various exhibitors launched their innovative products of the year, including electrical appliances, kitchen and bathroom furniture, camping, and other products for caravan improvements, which have been well received by visitors.
Expert-level conferences share knowledge and international expertise
On June 15th and 16th, professional conferences took place at the Convention Center to enhance international exchanges and sharing of industry experiences. AIC distinguishes itself from other caravan exhibitions with its international coverage. The 1st Asian RV Conference, Sino-German Dealer Workshop, Sino-German Guided Camping Experience Exchange Meeting have all invited experts from Germany and Japan to engage in direct dialogues. Several important conferences by major industry associations also took place, covering topics of caravan, camping, outdoor activities and tourism. The number of participants reached more than 800.
AIC activity area is high popular and strives to promote the caravan culture.
Through cooperation with ticketing agencies and parent-child organizations, approximately 3,000 families have come to AIC this year, making the "AIC Kids Club" and "AIC Outdoor Club" the liveliest areas on the spot. These young families with children were highly interested in caravan trips, and AIC has become the starting point for them to get in contact and experience the lifestyle of caravan travels.
The conventional AIC Forum zone also gathered huge popularity. The outstanding activities have always maintained a full house. A total of 800 people took part in the activities throughout the three days. One of the most popular events was the "AIC Dream Tour" by top caravanning travellers Kostya Abert (Germany) and Mr. Zhang Guangzhi (China). Their fascinating recount of caravan trips drew the visitors in with magnificent scenery and interesting anecdotes. At the “AIC Starter World”, Mr. MA Chi, RV expert and Mr. Cui, caravan travel blogger made an impressive appearance that was greatly welcomed by the visitors. Participants were actively engaged in Q&A and interaction during the event for sharing of valuable information.
Unveiling awards and a big “thank you” to exhibitors and industry partners for the past eight years.
On the night of the opening day, June 14th, the exhibitor party was grandly held. Major awards of the year were announced on the spot, including AIC Contribution Award, AIC Caravan Ambassador, AIC Innovation, and the grand AIC AWARDS. It is worth mentioning that Kostya Abert was awarded "2019 International Caravan Ambassador".
In addition, on the last day of the exhibition, “AIC 2019 Most Popular Caravan Brand” and “AIC Selection Accessories Award” were also revealed.
"AIC's eighth edition has achieved wonderful results, successfully fulfilled and even surpassed our expectations. The Chinese caravaning and camping industry is forging ahead with increasing market demand and tremendous potentials. I believe that AIC is ready to meet the challenges of the next eight years. Under the support of all partners, the mother show Caravan Salon and various international associations, it is bound to become the No.1 trade fair in caravaning and camping industry in Asia.” explained Mr. Marius Berlemann confidently, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.
AIC 2020 will be held at the Etrong International Exhibition & Convention Center (Beijing) next June. Find out more at www.aicshow.com.
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of some 70 fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its office in Hong Kong. Visit www.mds.cn for more information.